Our Story
Back in school, in the days before Facebook
(and even Myspace), we had the idea to create a
social network for matching artists with
exhibition organizers. This became WOOLOO.ORG.
A few years later we moved to Berlin and opened
up a shop in Mitte where you could request a
new life. (It took months before someone finally
did!)
We also ran an Avantgarde Dating service
matching artists as couples based solely on their
work. The idea was to challenge the concept of
monogamy.
In NYC we took experimental matching to the
next level with our Life Exchange. Participants
left a Chelsea townhouse with each others
clothes, keys, wallets and lives.
Back in Europe, we organized a festival that
matched artists, creative projects and
experimental architects with unused Berlin
spaces. (So much fun! Berlin was still full of
cheap spaces back then.)
Our festival favourite was Fictive Days, a project
that invited people to live as their preferred
fictional character for 2 weeks… (and stay in
character of course!)
... and two of them ended up getting married –
for real! (They’re still married today)
Then came the UN Climate Summit in
Copenhagen where we helped 3,000 activists
find housing by matching them to local hosts.
(Here’s a Peruvian shaman conducting a ritual
for Mother Earth with her Danish host)
After that big task, we moved down in scale and
asked a small Danish village to stop watching TV
for a week and adopt their neighbor’s life instead.
(Watch that story unfold itself here)
Commissioned to create a work for the Manifesta
8 biennial, we invented a non-visual residency
program and matched 5 international artists with
5 blind locals to live and produce work together
in a completely dark space.
The City of Copenhagen hired us to create a
3-year program for visiting artists to live with
local hosts, collaborate on projects, and publicly
exhibit the results inside their private homes.
A science conference requested our help with
hosting 30 scientific Ph.D students so we
reached out to a large community of beekeepers
and matched them together. (This resulted in a
ton of home-brewed mead)
Oh, forgot to mention that we also invented a
Spiritual Council that matched local politicians
with clairvoyants helping them to look into the
future. (watch the film about this unique
collaboration)
Or that we built a huge public candy machine
and sold edible sweets made from the hair of
bankers guilty of ‘insider trading’ during the
financial crisis. (That has nothing to do with
matching people but what a trip it was to get
their hair…)
2017
We founded Human Hotel a homesharing
community powered by curated human
meetings. We decided that turning our attention
from the art world to the real world would let us
make more of an impact. Now we use what
we’ve learned through our art practice to scale
(deeper) connections between people.
Ongoing
Today, our WOOLOO.ORG platform connects the
resources of more than 40,000 cultural
producers from 180+ countries.
