Exhibition team
Conceptual, Installation, Sculpture, Video
Euro Pallets, Plastic, 30 Televisions, Hay, Paint.
52 meters

Alternative content

Get Adobe Flash player


@font-face { font-family: "Arial"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } NEW LIFE HORBELEV is a social experiment based in the village of Horbelev in Denmark. The project is a commission from the public art festival TUMULT. NEW LIFE HORBELEV began in the spring of 2010, when Wooloo contacted Nordøstfalsters Fremtids-forening (the Northeast Falster Future Association), a joint stock company set up by Horbelev citizens to create new life in their small village, which is threatened with economic and social decline. After considering proposals for various forms of co-operation, Wooloo and the village’s inhabitants decided to erect a sculpture in Horbelev together. In return for the villagers’ efforts, Wooloo is investing its construction budget in the association. From August 14th to 21st, all participating households in Horbelev stopped watching TV at home. Instead, the families met up with Wooloo to jointly build a gigantic sculpture forming the words ”NEW LIFE HORBELEV” in the centre of the village, using old pallets, discarded planks, and whatever else they can find in barns and garages. When the sculpture stood finished - build only with free, local materials - it had room for all the TVs of the participating households. Installed in the sculpture for the following week, the many screens displayed portraits created by Wooloo of the villagers and their opinions about collectivity and change. NEW LIFE HORBELEV examines and challenges the local community. At the same time, Wooloo also aims at provoking with a mixture of seriousness and satire on the notion that an artist can come along with a big idea and think s/he can save an entire community. By asking questions about the idea of the free and common life, the project challenges not only Horbelev residents, but all of us, to reconsider our concept of community and who can create it.


Send Message

Displaying Comment 3 out of 3
Regent Fiatefe Kuevor
Oct. 30, 2011
I wish I am there in person for my visual viewing.
Eva Lis
Apr. 19, 2011
love your project! keep it up. Best.Eva
Hugo Paquete
Sep. 16, 2010
Great project. Stay in contact. Tak
Leave Your Comment

More Exhibitions by team

Make Yourself At Hom...


Activism, Conceptual, Curating, Mixed Media, Project Organiz...