NEW LIFE COPENHAGEN has been campaigning for hospitality by asking the people of Denmark to open their homes to climate guests coming from all corners of the world – people they do not know - and thereby creating a massive cultural encounter and a positive collective act of hospitality towards the people travelling to Denmark.

From this participatory and open minded narrative NEW LIFE COPENHAGEN aims at renegotiating the current national identity and reputation of Denmark. Around 4,000 Danes are involved in this hospitable act of opening your home to a complete stranger - free of charge. And with these numbers we feel that it is plausible to introduce a new national narrative, stating that dENMARK is open. Open for new interpretations, conceptions and directions.