New Life Shop has been established in order to exhibit and promote art dealing with the production of contemporary reality. Or in other words: Work that portrays, investigates or challenges the way people live their life in the 21st century. 

In addition to functioning as a commercial gallery, New Life Shop also forms part of the on-going project New Life Movement - an initiative founded to bring artists together despite national borders and juridical restrictions. As part of this larger initiative, New Life Shop employs a curatorial program that not only aims to bring international artists to Berlin, but also to create the practical foundation for allowing them stay as long as they want.